PR Services

Your corporate stories connect with your customers through consistent strategic Public Relations. Sterling Cross PR provides truly full-service PR. We demystify media engagement so you can remain focused on your business or product. We help you to integrate your media coverage with your social media and digital marketing to amplify reach and impact. Our PR services create targeted messaging and personalized storytelling to deliver results.

Our services include:

Media Relations – Coverage on the front page of the paper or on the morning news has and will always provide third party credibility that your company is newsworthy. Let us devise a plan to reach your target audience with compelling storytelling that will motivate your consumer to act.

Media Training – We will provide training for interviews from all mediums to allow you to shine during your media interview. An hour long conversation with a business reporter and a taped lifestyle TV segment require different expectations and strategies. We will inform, train and follow through so that you can conduct the interview and then get back to your business. We’ll take care of the follow up!

Event Marketing – From a book launch event to a July 4^th concert in the park, we will provide an integrated digital marketing strategy that will promote your event.

Social Media Strategy and Execution – We can work with you to maximize and amplify your social media channels. Strategic influencer alliances and events can also raise awareness of your products and services.

derusha-segment

cooking-segment

Industries we work within

Healthcare Technology Hospitality Book PR

Healthcare

Visit the Sterling Cross PR Healthcare playlist for a sampling of video clips from client work.

U of MN Lillehei Heart Institute – Secured media relations results for the cardiac department. Placed stories and interviews for multiple LVAD day events and Heart Month.
Accurate Home Care – Managed the PR and marketing communications offerings for eight months including creation of new brand & website, revamped social media execution, corporate communications and media relations.
Ortho Rehab Specialists – Created and executed a blogging strategy for expert positioning.

kare-tech-segment

Technology

Speak2Web – Assisting Artificial Intelligence website plug-in start up with integrated media business launch.
Parsec Labs – Executed PR launch to media and industry analysts for IT storage company.
FRSecure – Launched media campaign for book series written by company founder on cybersecurity threats and solutions.

Hospitality

Sterling Cross has worked with over 47 restaurants providing media relations and social media strategy and execution.

Select Clients include: Parasole (Mannys/Pittsburg Blue/Chino Latino/Salut/Prohibition/Good Earth), Moto-i, Bardo, Calhoun Square restaurants, Rodizio Grill, The Melting Pot, Axel’s, Curry Up, Rudy’s Redeye Grill, Bonicelli Kitchen, Davanni’s, Napa Valley Grille, Baja Sol, Betty’s Pies, Daily Diner Frogtown, French Meadow, Muddy Paws Cheesecake.

food-segment

jen-kane-book

Book PR

Alissa Daire Nelson/From Frustrated to Frickin’ Awesome – After strong media interview momentum achieved on book launch, Sterling Cross has coordinated a monthly reoccurring interview segment on the 11AM news on the NBC affiliate since June 2017.
Jill Johnson/Compounding Your Confidence – Media launch secured stories in community press, lifestyle media and TV segments on local FOX 9, CBS and NBC stations. Mention of in Toast Masters organization during an interview created speaking opportunity for client at national event.
Adam Dince/Hopeful To Hired – PR efforts increased attendance at book launch party by 25%. Secured interviews on NBC affiliate TV station, CBS affiliate radio as well as community TV, radio and print from author’s hometown press.

What others say about us…

“Working with Sterling Cross Group has fundamentally changed our interface with local media and resulted in an explosion of attention for our product. Mary’s strong relationships with Minnesota media combined with her national experience give our Fortune 100 firm the best of both worlds.”

Christine R. WhiteEducation Savings Program Consultant, TIAA-CREF Individual & Institutional Investor Services, LLC

“Having Sterling Cross Communications working for us has raised awareness of our non-profit organization across the Twin Cities. Mary has so many contacts and ways of getting our events and activities in the media, including print, radio, television, the Internet, and more. The Maple Grove Arts Council benefits from these highly professional services, which help us promote our vision of a performing arts center here in the northwest suburbs. I would definitely recommend Sterling Cross to any business or organization who wants tailored, specific communication techniques for success.”

Sandi HitchPresident, Maple Grove Arts Council

“Sterling Cross provided us with nearly immediate results in amplifying our market presence. Mary Lower possesses excellent skills at project management and shows a high level of tenacity at getting the job done. She keeps our public relations campaigns on track and proactively identifies opportunities as well as potential risks. I’ve dealt with several publicists and I can confidently say that Sterling Cross is at the top of the pack.”

Rick AndersonVice President, France 44

“As a company that specializes in marketing strategy, Starmaker Marketing has found Sterling Cross Group to be an invaluable resource for our clients. Their knowledge of public relations and their cost conscious recommendations indicate that they have a unique knowledge of a wide range of business needs.

We have seen them handle everything from established corporation communications to start-up press releases with a flair and professionalism that is difficult to match. Sterling Cross truly treats each client as their most important client. That is why we will continue to do business with them indefinitely.”

Jean PetersonPresident, Starmaker Marketing.